Selling is only half of it. Orders come in from Amazon. Confirmations, tracking, refunds and cancellations go back. So Seller Central is not somewhere you have to work every day.
Both kinds of Amazon order arrive. Only one of them is work for your team.
These orders arrive for your team to pick, pack and dispatch. Then you confirm the shipment back to Amazon.
In MarketplaceHub they join the queue your team picks from.
You do not ship these. They are still imported, because they are part of your sales and stock picture. Leaving them out would make every total wrong.
In MarketplaceHub they sit alongside for visibility, with nothing to do.
Each action is pushed to Amazon and shown on the order here.
Confirm an order as shipped with its carrier and tracking number. Amazon updates the buyer. Your Valid Tracking Rate is protected, because the number really reached them.
Issue a refund against the order. It goes to Amazon as an adjustment, and the outcome is recorded, not assumed.
Cancel what you cannot fulfil, from the same screen you would ship it from. The buyer hears quickly.
A new order is the freshest demand data you have. So it can trigger an immediate repricing pass on that marketplace.
Smart Pricing repricingEach result is shown on the order, so you know what Amazon did with it.
From Amazon telling us about it to the buyer seeing a tracking number.
Orders come in with their items, quantities, buyer notes and payment status. The stock they used is already reflected on your other channels.
Merchant-fulfilled orders join the queue your team picks from. FBA orders sit alongside for visibility. There is nothing to do: Amazon ships those.
Pick the carrier, enter the tracking number, confirm. That goes to Amazon as a shipment confirmation, which moves the order to Shipped for the buyer.
Later changes on Amazon’s side, like a buyer cancellation or a fulfilment update, are picked up. The order here does not freeze at the state it had when it arrived.
With Multi-Channel Fulfillment (MCF), Amazon ships an eBay, Etsy, Shopify or Walmart order from your FBA stock. You see the fee before anything is sent.
How Multi-Channel Fulfillment worksYour Amazon orders sit beside eBay, Shopify and Etsy. The people packing boxes work one list, not four tabs.
Orders feed the same stock level your listings publish from. That stops the last unit selling twice on two marketplaces.
New orders raise a notification. A quiet channel is not missed until someone opens Seller Central.
What comes in, what goes back, and how fulfilment types are handled.
Connect Amazon, eBay, Shopify and Etsy in one place.
