Selling is only half of it. Orders come in from Amazon, and confirmations, tracking, refunds and cancellations go back — so Seller Central isn't somewhere you have to work every day.
Merchant-fulfilled orders arrive for your team to pick, pack and dispatch. Fulfilled-by-Amazon orders are imported too — you don't ship those, but they're part of your sales and stock picture, so leaving them out would make every total wrong.
Each order carries its items, quantities, buyer notes and payment status, and updates as Amazon's own status changes rather than freezing at whatever it was when we first saw it.
Each action is pushed to Amazon and reflected on the order here.
Confirm an order as shipped with its carrier and tracking number. Amazon updates the buyer, and your Valid Tracking Rate is protected because the number actually reached them.
Issue a refund against the order and it's submitted to Amazon as an adjustment, with the outcome recorded rather than assumed.
Cancel what you can't fulfil, from the same screen you'd have shipped it from, so the buyer hears promptly.
A new order is the freshest demand data you have, so it can trigger an immediate repricing pass on that marketplace.
From Amazon telling us about it to the buyer seeing a tracking number.
Orders are pulled in with their items, quantities, buyer notes and payment status, and the stock they consumed is already reflected across your other channels.
Merchant-fulfilled orders join the queue your team picks from. FBA orders sit alongside for visibility, but there's nothing to do — Amazon ships those.
Pick the carrier, enter the tracking number, confirm. That goes to Amazon as a shipment confirmation, which is what moves the order to Shipped for the buyer.
Later changes on Amazon's side — a buyer cancellation, a fulfilment update — are picked up, so the order here doesn't freeze at the state it had when it arrived.
Your Amazon orders sit beside eBay, Shopify and Etsy, so the people packing boxes work one list instead of four tabs.
Orders feed the same stock level your listings publish from, which is what stops the last unit selling twice on two marketplaces.
New orders raise a notification, so a quiet channel doesn't go unnoticed until someone opens Seller Central.
What comes in, what goes back, and how fulfilment types are handled.
No questions in this category.
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