Amazon Amazon integration

Orders, both ways

Selling is only half of it. Orders come in from Amazon, and confirmations, tracking, refunds and cancellations go back — so Seller Central isn't somewhere you have to work every day.

FBM and FBA, one dashboard

Merchant-fulfilled orders arrive for your team to pick, pack and dispatch. Fulfilled-by-Amazon orders are imported too — you don't ship those, but they're part of your sales and stock picture, so leaving them out would make every total wrong.

Each order carries its items, quantities, buyer notes and payment status, and updates as Amazon's own status changes rather than freezing at whatever it was when we first saw it.

Amazon orders flowing into MarketplaceHub

What you can send back

Each action is pushed to Amazon and reflected on the order here.

Shipment & tracking

Confirm an order as shipped with its carrier and tracking number. Amazon updates the buyer, and your Valid Tracking Rate is protected because the number actually reached them.

Refunds

Issue a refund against the order and it's submitted to Amazon as an adjustment, with the outcome recorded rather than assumed.

Cancellations

Cancel what you can't fulfil, from the same screen you'd have shipped it from, so the buyer hears promptly.

A pricing signal

A new order is the freshest demand data you have, so it can trigger an immediate repricing pass on that marketplace.

The life of an order

From Amazon telling us about it to the buyer seeing a tracking number.

1

It arrives

Orders are pulled in with their items, quantities, buyer notes and payment status, and the stock they consumed is already reflected across your other channels.

2

You work it

Merchant-fulfilled orders join the queue your team picks from. FBA orders sit alongside for visibility, but there's nothing to do — Amazon ships those.

3

You confirm it

Pick the carrier, enter the tracking number, confirm. That goes to Amazon as a shipment confirmation, which is what moves the order to Shipped for the buyer.

4

It stays current

Later changes on Amazon's side — a buyer cancellation, a fulfilment update — are picked up, so the order here doesn't freeze at the state it had when it arrived.

Why it's worth having them here

One queue, every channel

Your Amazon orders sit beside eBay, Shopify and Etsy, so the people packing boxes work one list instead of four tabs.

Stock that reflects reality

Orders feed the same stock level your listings publish from, which is what stops the last unit selling twice on two marketplaces.

You're told when they land

New orders raise a notification, so a quiet channel doesn't go unnoticed until someone opens Seller Central.

FAQ · Updated weekly

Questions about orders

What comes in, what goes back, and how fulfilment types are handled.

Still wondering?

Our team replies within a few hours, Mon–Fri.

01 Are FBA orders included?
Yes. You don't fulfil them, but they're imported so your sales, stock and reporting are complete. Merchant-fulfilled orders are the ones that arrive as work for your team.
02 Is tracking really sent back to Amazon?
Yes. Confirming a shipment submits the carrier and tracking number to Amazon, which updates the order for the buyer. That's what protects your Valid Tracking Rate — a metric that suffers when tracking is added late or not at all.
03 What happens if an order changes on Amazon after we've seen it?
The order is refreshed rather than frozen at first sight: status changes, cancellations and fulfilment updates from Amazon are picked up and reflected here, including when a buyer cancels before you ship.
04 Can an order change my prices?
Only if you've set up a Smart Pricing rule that says so. A new sale can trigger an immediate repricing pass for that marketplace, inside the same guardrails as any scheduled run — margin floor, maximum move per run, and your hard limits.

No questions in this category.

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