PRIVACY POLICY

Last updated September 16, 2026

Thank you for choosing to be part of our community at MarketplaceHub ("Company", "we", "us", or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us at [email protected].

If you are a merchant selling through MarketplaceHub, see section 11. Sections 1 to 10 describe the personal information we hold about you, as the person with an account. Section 11 describes the separate and narrower set of information we handle about your customers when we sync your orders — where you are the controller and we act only as your processor.

This privacy notice describes how we might use your information if you:
In this privacy notice, if we refer to:
  • "Website", we are referring to any website of ours that references or links to this policy
  • "Services", we are referring to our Website, and other related services, including any sales, marketing, or events
The purpose of this privacy notice is to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.
Please read this privacy notice carefully, as it will help you understand what we do with the information that we collect.
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Website, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the Website , the choices you make and the products and features you use. The personal information we collect may include the following:
  • Personal Information Provided by You. We collect First name, Last name, Email address and other similar information.
  • Social Media Login Data. We may provide you with the option to register with us using your existing social media account details, like your Google, Amazon or other social media account. If you choose to register in this way, we will collect the information described in the section called HOW DO WE HANDLE YOUR SOCIAL LOGINS? below.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Website .

We automatically collect certain information when you visit, use or navigate the Website . This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website and other technical information. This information is primarily needed to maintain the security and operation of our Website , and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:
  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our Website and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the Website (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps') and hardware settings).
  • Device Data. We collect device data such as information about your computer, phone, tablet or other device you use to access the Website . Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model Internet service provider and/or mobile carrier, operating system and system configuration information.
  • Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Website . For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. Note however, if you choose to opt out, you may not be able to use certain aspects of the Services.
2. HOW DO WE USE YOUR INFORMATION?

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:
  • To facilitate account creation and logon process. If you choose to link your account with us to a third-party account (such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process for the performance of the contract. See the section below headed HOW DO WE HANDLE YOUR SOCIAL LOGINS? for further information.
  • To post testimonials. We post testimonials on our Website that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and the content of the testimonial. If you wish to update, or delete your testimonial, please contact us at [email protected] and be sure to include your name, testimonial location, and contact information.
  • Request feedback. We may use your information to request feedback and to contact you about your use of our Website.
  • To enable user-to-user communications. We may use your information in order to enable user-to-user communications with each user's consent.
  • To manage user accounts. We may use your information for the purposes of managing our account and keeping it in working order.
  • To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.
  • To protect our Services. We may use your information as part of our efforts to keep our Website safe and secure (for example, for fraud monitoring and prevention).
  • To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract.
  • To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
  • To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
  • To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our Website , subscribing to marketing or otherwise contacting us, we will collect personal information from you. You can opt-out of our marketing emails at any time (see the WHAT ARE YOUR PRIVACY RIGHTS below).
  • Deliver targeted advertising to you. We may use your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness.
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We may process or share your data that we hold based on the following legal basis:
  • Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
  • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
  • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
  • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
More specifically, we may need to process your data or share your personal information in the following situations:
  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice .

5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: If you choose to register or log in to our services using a social media account, we may have access to certain information about you.

Our Website offers you the ability to register and login using your third-party social media account details (like your Google or Amazon logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, profile picture as well as other information you choose to make public on such platform.

We will use the information we receive only for the purposes that are described in this privacy notice or that are otherwise made clear to you on the relevant Website. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social provider. We recommend that you review their privacy notice to understand how they collect, use and share your personal information, and how you can set your privacy preferences on their sites and apps.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment.

8. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: In some regions, such as the European Economic Area (EEA) and United Kingdom (UK), you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

9. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

10. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at [email protected] or by post to:
MarketplaceHub Ltd
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ, United Kingdom
Registered in England and Wales, company number 13815249

11. MERCHANTS’ CUSTOMER DATA — OUR ROLE AS A PROCESSOR

In Short: When we sync a merchant's orders, we handle a small amount of personal information about that merchant's customers. The merchant decides what happens to it; we act only on their instructions.

This section is about a different relationship from the rest of this notice. Everything above concerns the personal information of the person who holds an account with us. This section concerns the personal information of a merchant's own customers — the buyers who place orders on the marketplaces and stores a merchant connects to MarketplaceHub.

Our role

For this information the merchant is the controller and MarketplaceHub is the processor. The merchant decides why it is held and for how long, within the limits set out below. We process it only to provide the service the merchant has asked for, and on their instructions. We do not use it for our own purposes: no marketing, no personalisation, no profiling, no advertising, and we never sell it or share it with anyone for their own use.

What we receive

When a merchant connects a sales channel and enables order sync, an order brings with it:

  • the recipient's name and shipping address
  • a contact phone number and email address attached to the order
  • the contents of the order, its totals, currency, and any refunds

That is the whole set, and it is deliberately smaller than what the marketplaces would give us. We do not request the marketplace's customer or buyer profile object, and we do not ask for a store's full order history — only the recent orders needed to keep a merchant's workspace current. We hold no payment card details at any point.

Why we hold it
  • Order sync — showing a merchant their orders in one place across their connected channels.
  • Fulfilment — marking an order as shipped and carrying its tracking information back to the marketplace.
  • Cancellations and refunds — passing a merchant's decision back to the marketplace the order came from.

Our lawful basis is the performance of our contract with the merchant. We do not market to buyers, so there is no consent for a buyer to give or withdraw to us; a buyer exercises their rights through the merchant, who is the controller.

We charge some merchants based on the total value of the orders we process. That calculation uses order values only — the order reference, the dates, the amounts, the currency and any refunds. No part of a buyer's identity is used for billing or held in our billing records.

How long we keep it

Buyer identity is erased 24 months after the most recent order that uses it, and sooner where the marketplace an order came from requires it: 30 days for orders from Amazon, which is Amazon's own rule for information obtained through its API. A scheduled process removes the name, phone number, email address and shipping address, leaving the order itself intact — orders are a financial record both the merchant and we need to keep.

Where a buyer has ordered more than once, each order counts on the rule for the marketplace it came from, and the details are kept until the last of those periods has passed. So a returning customer's details are not removed while any of their orders is still recent, and a shorter marketplace rule never shortens the period for orders placed somewhere else.

Backups are kept on a rolling seven-day window, so erased details remain recoverable from a backup for at most seven days after erasure and then age out on their own.

Amazon is the only marketplace with a shorter rule today. Should another introduce one, it will apply the same way — to the information obtained from that marketplace only — and will be named here and in the policy for that marketplace.

Deletion on request

Where a marketplace provides a deletion channel, we implement it. For Shopify we support the three mandatory privacy webhooks: a request for a customer's data, a request to erase a customer, and a request to erase a shop. A shop erasure removes that store's connection and the imported product data held for it. A merchant may also ask us directly, at [email protected], to erase their customers' information.

How we protect it
  • Encrypted before it is stored. Buyer names, phone numbers, email addresses and shipping addresses are encrypted with AES-256 before they are written to the database, under a key held in a managed key vault and never stored next to the data. Searching for a buyer encrypts the search term and compares encrypted values, so the plain text is never written and never queried.
  • Encrypted in transit. TLS on every connection, to us and onward to the marketplaces.
  • Separated per merchant. Each merchant's data is held in its own database.
  • Encrypted backups. Backups are encrypted at rest with AES-256 and permit no anonymous access.
  • Restricted access. Reaching the production database requires a client certificate, not only a password.
Questions

A buyer who wants their information corrected or erased should contact the merchant they bought from, who is the controller. Merchants can reach us at [email protected].