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Amazon integration

Sell on Amazon without living in Seller Central

Connect your seller account once. Then list your catalogue, keep stock and prices right, and work your FBM and FBA orders beside every other channel you sell on.

In early access, Amazon can also ship your other channels’ orders from your FBA stock.

Connect your Amazon account See every feature
  • Connected by OAuth in under two minutes
  • Stock and price pushed automatically
  • Orders in, tracking back out
What the Amazon integration does

Every Amazon feature, one page each

From the first connection to the parcel at the door. Pick the part you want to know more about.

Authorization Grant access from the Selling Partner Appstore. Amazon hands us a revocable token, never your password. Read more Listings and feeds Bring your catalogue in from a CSV, a URL feed or Shopify. AI picks the product type and tells you what is missing. Read more Orders FBM and FBA orders come in. Confirmations, tracking, refunds and cancellations go back to Amazon. Read more Inventory sync One stock level and one price, sent to every Amazon marketplace you sell on. Read more Smart Pricing Rules that follow the featured offer, with a floor that counts Amazon's fees. Read more Multi-Channel Fulfillment Early access Amazon ships your other channels' orders from your FBA stock. Read more Amazon Business Early access Business prices and quantity discounts for Amazon Business buyers. Read more
About early access

Multi-Channel Fulfillment and Amazon Business are built. Our team switches each one on for your Amazon store when you ask.

Ask for early access
Three steps

How connecting works

Three steps on Amazon’s side, then you are back in MarketplaceHub. We never see your password.

  1. 1

    Open our appstore listing

    Find MarketplaceHub on the Selling Partner Appstore for your marketplace. We are a verified developer, so the listing is Amazon’s own page.

  2. 2

    Approve the access

    Amazon shows you what the app may do before you agree. Approving hands MarketplaceHub a revocable token. Your password is never involved.

  3. 3

    Land back with us

    The marketplace appears in your dashboard. Its product types and categories start importing in the background.

Before you start: you need an Amazon Professional Seller account. Individual accounts don’t include Selling Partner API access.

How authorisation works
Why Amazon is different

The strictest marketplace we support

The work is in getting listings accepted, and keeping them that way. That is most of what this integration is for.

Listings that pass

Amazon wants a specific product type and set of attributes for every item. Our AI reads your product data, picks the category and fills what it can. Then it tells you exactly what is missing, before Amazon does.

Stock that keeps up

Once you are live, selling an item anywhere drops the quantity on Amazon too. Smart Pricing rules can move your Amazon prices, using Amazon’s own featured-offer data as the reference.

Every submission tracked

If Amazon rejects a listing, you get a notification with the reason on that product. Not a silent failure you find weeks later.

More on listing and syncing More on order handling
Example · before Amazon sees it
Multi-Channel Fulfillment Early access

Your FBA stock can ship every channel’s orders

Amazon ships your eBay, Etsy, Shopify and Walmart orders from your FBA stock. The tracking goes back to the channel that sold them.

See the fee first

Review Amazon’s fee before you send an order. Nothing goes to Amazon until you confirm.

Not sent yet · Amazon fee £3.40 · Confirm to ship

Or send automatically

Let a store send its orders on its own, inside a fee cap and a daily cap.

Stays with you · Amazon fee £5.10 is above your cap of £4.00

Tracking to the seller

When Amazon ships the parcel, the carrier and tracking number go back to the channel that sold it.

Shipped on Etsy · Tracking sent once
Read about Multi-Channel Fulfillment Ask for early access
15 Amazon marketplaces

Listed on the Amazon appstore

Manage several regional stores from one account. Open the listing for your marketplace to authorise.

  • Authorise each marketplace you sell on, then manage them together.
  • Listings, inventory and orders are kept per marketplace.
  • A price or stock rule can target one country, or all of them.
Open the appstore listing for

Questions about selling on Amazon

Account needs, how listings get built, and what happens to your orders.

Still wondering?

Our team replies within a few hours, Mon–Fri.

Talk to us Read the docs

What type of Amazon account do I need?
An Amazon Professional Seller account. Individual seller accounts don’t include the Selling Partner API access that automated listing, inventory and order sync depend on.

How secure is the connection to my Amazon account?
MarketplaceHub is a verified developer on Amazon’s Selling Partner API. You grant access by OAuth from the appstore listing. We never see or store your Amazon password, and you can revoke access at any time in Seller Central.

How does the AI help with listings?
Amazon requires a specific product type and a specific set of attributes per category. Our AI reads your product data (titles, descriptions, attributes and images), matches it to the right Amazon category and fills the attributes it can determine. Anything it can’t is listed for review before publishing rather than guessed, and you keep final editorial control.

Does it support both FBM and FBA?
Yes. Merchant-fulfilled orders come in for your team to work, and Fulfilled-by-Amazon orders are imported too, so your sales and stock picture is complete in one place.

Can Amazon ship orders from my other channels?
Yes, in early access. With Multi-Channel Fulfillment, Amazon can ship your eBay, Etsy, Shopify or Walmart orders from your FBA stock. You can review Amazon’s fee before sending, or let a store send orders automatically within a fee cap and a daily cap.

Is tracking sent back to Amazon automatically?
Yes. When you confirm an order as shipped in MarketplaceHub, the carrier and tracking number are submitted to Amazon. Amazon updates the order for the buyer, and your Valid Tracking Rate is protected. Refunds and cancellations are sent the same way.

Can I manage several Amazon marketplaces?
Yes. Authorise each marketplace you sell on and manage them together. Listings, inventory and orders are kept per marketplace, so a price or stock rule can target one country or all of them.

Does it support Amazon Business (B2B)?
Yes. Orders from Amazon Business buyers are marked and can be filtered. Each Amazon listing can carry a business price and up to five quantity discounts, which Amazon checks before they are sent. Our team switches business prices on per store, on request. MarketplaceHub does not create VAT invoices: Amazon’s VAT Calculation Service does that.

What happens if Amazon rejects an update?
Every submission is tracked to its outcome. If Amazon rejects a listing for a missing attribute or a policy problem, you get a notification with the reason attached to that product. Not a silent failure you find weeks later.

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