Write a rule once and let it work your catalogue. Raise prices on what is selling, ease off what is not, and hold your line against a competitor. All inside limits you set, on the channels you choose.
| SKU | Now | New | Check |
|---|---|---|---|
| MUG-BLU-12 | £14.00 | £14.70 | Capped +5% |
| TEE-ORG-M | £19.50 | £18.53 | −5% |
| CND-SND-L | £12.00 | £11.80 | At margin floor |
Repricing is only useful if you trust it. Every proposed price goes through the same safety check before it reaches a marketplace. Nothing has to go live without your say-so.
The sales-velocity strategy counts units sold over a lookback window you choose. It nudges the price up when a product beats your threshold, and down when it falls short.
Best when you want prices to follow your own sales, on any channel.
The competitor strategy reads the current featured-offer price on Amazon and sets yours a step below it. The step is a fixed amount or a percentage. It never goes below your floor.
Best when you compete for the featured offer on Amazon.
Competitor pricing uses Amazon’s featured-offer data, so it runs on Amazon only today. Sales velocity and every guardrail work on every channel you sell on.
A wizard walks you through it. The review step shows exactly what the rule will do before you switch it on.
Choose where the rule applies: one marketplace, one country, both, or everything you sell on.
Pick a strategy and set your thresholds, as an amount or a percentage. A live preview shows the effect as you type.
Narrow it to the products you mean, filtering on the attributes already in your catalogue.
Set the cadence and the guardrails: minimum margin, maximum change per run, floor, ceiling, and whether it auto-applies.
Check the whole rule on one screen, then activate. Pause, edit or delete it later without losing its history.
Set a broad default, then override it for the channels that need something different. Rules never fight each other.
Every proposal meets a margin floor, a largest move and hard price limits. If your limits ever conflict, the change is dropped rather than applied outside them.
Set the margin you need. Where a product’s cost is known, every proposal is floored at a price that clears it, with the marketplace’s own referral fee taken into account.
Add a maximum move per run, and a hard minimum and maximum price. If two limits conflict, the change is suppressed, never applied below your floor.
Approve or reject proposals in bulk, or let a rule auto-apply within a per-run cap. A rule scoped to everything is always downgraded to review.
Each change is recorded with its old and new price, the rule behind it and its outcome: applied, rejected or failed.
Between runs, a per-product cooldown stops a busy day from walking a price down.
Each rule runs on the interval you set, daily or every few days, and only when it is due.
A sale is the freshest demand signal there is. It triggers a pass on that channel straight away, with the same rules and the same guardrails.
Rival prices are pulled in the background and cached. A competitor rule always works from a recent number, not one from last week.
How much control you keep, what protects your margin, and where competitor pricing works today.
Connect Amazon, eBay, Shopify and Etsy in one place.
