Source of Truth

One owner for each kind of data

Two systems that both think they own your stock will overwrite each other. So you choose an owner for each kind of data, and the hub follows that owner instead of fighting it.

  • Catalogue, price, stock and orders
  • A preview before you switch
  • Your own changes still go through
Four kinds of data

Who can own what

Each kind of data has its own owner. The same store can own your stock and not your prices.

Catalogue

Titles, descriptions, photos and attributes. Usually owned by the place you import from.

Owner The place you import from
No single owner · Imported from two places. The hub does not guess.

Price

Can own The hub Shopify Etsy A file feed Your own system
Cannot own Amazon eBay

Amazon and eBay give us no way to follow price changes made there, so they cannot own price.

Stock

Can own The hub Shopify Etsy A file feed Your own system
Cannot own Amazon eBay

The same choices as price. Amazon and eBay still get your stock from the owner.

Orders

Here the owner is who ships, cancels and refunds. Orders always come in from the marketplace.

Can own The hub Your warehouse system, through our API
Cannot own Any marketplace
How fast we hear from a store that owns stock
At once
Shopify tells us about a change as it happens.
Every 10 min
Etsy is checked this often while things change, and less often when they do not.
The rules

How the hub follows the owner

Clear rules, so a change never goes round in a circle and the wrong system never wins.

Owner in, channels out

A change from the owner is matched by SKU and sent to your other channels. It is not sent back to the store it came from.

Non-owners stay quiet

A store that no longer owns stock stops writing stock. It can still own price. Each kind of data is checked on its own.

Your change, with a warning

If you change a price the hub does not own, the change goes through. We tell you the owner's next update will replace it.

Changing your mind

Switching owner, safely

The switch is a short wizard. It shows you what will happen before anything changes.

  1. 1

    A preview first

    The preview names the syncs that will stop and the ones that will start. Nothing is a surprise.

  2. 2

    Enough prices to switch

    Moving price to the hub needs a price on at least 90% of your products. The wizard can fill the empty ones from your channels.

  3. 3

    Never a zero price

    A product with no price anywhere is never sent as 0.00. A missing price is a problem to fix, not a number to publish.

Move price to the hub
95% of products have a price
1,182 of 1,248 priced · 90% needed 66 with no price · never sent as 0.00
Ready to switch Fill empty prices from your channels
Safe by default

Sensible owners, even if you never choose

You do not have to set anything up. When something changes, ownership falls back to the hub, not to a guess.

Nothing to set up

If you choose nothing, the hub works out the owner from your setup. A store with stock sync turned on owns stock. With nothing syncing, the hub owns it.

Stock owner · Shopify, worked out by the hub

Disconnect, and the hub takes over

Disconnect the store that owns your stock and ownership goes back to the hub. Your channels keep the last numbers until the hub or a new owner changes them.

Stock owner · Back to MarketplaceHub

Marketplace-shipped orders stay put

An order the marketplace fulfils itself, like Amazon FBA, cannot be shipped from the hub.

View only · Fulfilled by Amazon

Questions about data owners

What happens by default, and what changes when you choose an owner.

Still wondering?

Our team replies within a few hours, Mon–Fri.

Do I have to set this up?

No. If you choose nothing, the hub works out the owner from your setup: a store with stock sync turned on owns stock, and with nothing syncing the hub owns it. The Data Flow page shows if an owner was chosen by you or worked out by the hub.

Why can't Amazon or eBay own my price or stock?

Neither gives us a way to follow price and stock changes made there. They can still be the place you import your catalogue from, and they always get your price and stock from the owner.

Can a marketplace own my orders?

No. Orders always arrive from the marketplace, but shipping, cancelling and refunding are done from the hub or from your own system through our API. An order the marketplace fulfils itself, like Amazon FBA, cannot be shipped from the hub.

What happens if I disconnect the store that owns my stock?

Ownership goes back to the hub, and the stock sync from that store stops. Your channels keep the last numbers until the hub or a new owner changes them.

Where do I see all this?

On the Data Flow page in your account. Each connection shows which kinds of data it owns and which way the data moves. The dashboard shows the same owners as small chips.

Give each kind of data one owner

Connect Shopify, Etsy, Amazon and eBay in one place. Transparent monthly pricing.

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