Two systems that both think they own your stock will overwrite each other. So you choose an owner for each kind of data, and the hub follows that owner instead of fighting it.
Each kind of data has its own owner. The same store can own your stock and not your prices.
Titles, descriptions, photos and attributes. Usually the place you import from. If you import from two places, the page says there is no single owner — it does not guess.
The hub, Shopify, Etsy, a file feed or your own system. Amazon and eBay cannot own price, because they give us no way to follow price changes.
The same choices as price. Shopify tells us about a change at once; Etsy is checked every 10 minutes when things change, and less often when they do not.
Who ships, cancels and refunds: the hub, or your own warehouse system through our API. Orders always come in from the marketplace.
Clear rules, so a change never goes round in a circle and the wrong system never wins.
A change from the owner is matched by SKU and sent to your other channels. It is not sent back to the store it came from.
A store that no longer owns stock stops writing stock. It can still own price — each kind of data is checked on its own.
If you change a price the hub does not own, the change goes through, and we tell you the owner's next update will replace it.
The switch is a short wizard, and it shows you what will happen before anything changes.
The preview names the syncs that will stop and the ones that will start, so nothing is a surprise.
Moving price to the hub needs a price on at least 90% of your products. The wizard can fill the empty ones from your channels.
A product with no price anywhere is never sent as 0.00. A missing price is a problem to fix, not a number to publish.
What happens by default, and what changes when you choose an owner.
No questions in this category.
Connect Amazon, eBay, Shopify and Etsy in minutes. Centralize inventory, automate listings, and let AI handle the busywork — so you can focus on selling more.
Amazon
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eBay
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Shopify
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Etsy
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