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Google Merchant Center integration

Your whole catalog on Google, kept current

Connect your Google Merchant Center account and send your products from the same catalog you sell from on Amazon, eBay, Etsy and Shopify. Price and availability stay current, and you see what Google decided about every product.

Connect Merchant Center See every feature
  • Sign in with Google, remove access any time
  • Google's review for each country
  • Your other sources never changed

How we use Google API data

Features

Every Google Merchant Center feature, one page each

Open a feature to see how it works on Google Merchant Center, and what it does not do.

Product feed Send your catalog to Merchant Center and see Google's review per country.
  • Titles, descriptions, photos, identifiers and Google's own product category
  • A product that is not ready says what is missing
Read more Price and availability Price and stock on Google kept current from the catalog you sell from.
  • Sell out elsewhere, and out of stock goes to Google first
  • Prices follow your catalog; Google converts them for extra countries
Read more
Also part of the integration

Google's review, in one place

See which products Google shows in each country, why a product was disapproved, and when your account needs attention, next to everything else that needs you.

Import from Merchant Center

Already on Google through another source? Pull those products into MarketplaceHub and sell them on your other channels too.

Getting connected

Connected in three steps

No feed files and no API keys. Just your Google sign-in.

  1. 1

    Sign in with Google

    Use the Google account that manages your Merchant Center and approve access to your product listings. You can remove it from your Google account at any time.

  2. 2

    Choose account and countries

    Pick your Merchant Center account, your home country, and any extra countries where Google should show the same products.

  3. 3

    Publish and follow the review

    Publish from your catalog, then follow Google's review per country. Price and availability updates run on their own.

Google's rules

Checked before Google sees it

Google has its own rules about links, identifiers and categories. We check them before a product is sent, so you fix problems in one place.

Not ready? It says why

A product that is not ready says what is missing, instead of being sent for Google to refuse.

Your other sources are never changed

MarketplaceHub sends products only to its own source in your Merchant Center. Your other sources and your account settings are not touched.

No second copies

Before a product is sent for the first time, we check Merchant Center. If another source already sends it, such as Shopify's Google app, we hold it and tell you which source has it.

Before you connect

Have these ready in Merchant Center. We tell you when one is missing.

  1. 1A verified and claimed website
  2. 2Shipping settings for the countries you sell in
  3. 3A product page on that website for each product
Needs you
Countries

One home country, plus any extras

Every country Google Merchant Center supports except Russia and Belarus. Google's review is shown for each one.

One per store

Home country

Your store has one home country. Your products use its currency and language.

DE Home · EUR · German
Optional

Extra countries

Add extra countries where Google shows the same products. Google converts the price there.

AT Extra · same products · price converted by Google

Questions about Google Merchant Center

Safety, your other feeds, countries, and what to set up first.

Still wondering?

Our team replies within a few hours, Mon–Fri.

Talk to us Read the docs

Is it safe to connect my Merchant Center?
Yes. You sign in on Google's own pages and approve access to your product listings. We never see your Google password, and you can remove our access from your Google account or disconnect in MarketplaceHub at any time.

Will it change my other product feeds?
No. MarketplaceHub sends products only to its own source in your Merchant Center. Your other sources and your account settings are not touched. When you disconnect, we delete our source, so its products leave Google right away.

I already send products with Shopify's Google app. Will they appear twice?
No. Before sending a product for the first time we check Merchant Center. If another source already sends it, MarketplaceHub holds it and tells you which source has it, instead of sending a second copy.

Which countries and currencies are supported?
Every country Google Merchant Center supports except Russia and Belarus. Your store has a home country, whose currency and language your products use, and you can add extra countries where Google shows the same products and converts the price.

What do I need in Merchant Center first?
A verified and claimed website, shipping settings for the countries you sell in, and a product page on that website for each product. MarketplaceHub tells you when one of these is missing.

Does it manage my Google Ads campaigns?
In early access, yes. You see your Shopping and Performance Max campaigns beside your products and can change a campaign's daily budget, and nothing changes until the change is approved. Ask us to turn it on for your account. It is included in your plan, with no extra fee. We also add stock and age labels to the products you send, so you can group them in your campaigns.

Other integrations

Put the catalog you already sell on Google

Connect Etsy, eBay, Amazon, Shopify and Google Merchant Center in one place.

  • No hidden fees
  • Cancel anytime
  • Setup in 4 minutes
Connect Merchant Center See pricing