Google Merchant Center integration · Price and availability

Sold out elsewhere? Google is told first.

A product that sells out on another channel should not stay for sale on Google. Price and availability follow the catalog you sell from.

  • Only the difference is sent
  • Sell-outs go first
  • Prices never converted

How we use Google API data

Only the difference

What we send, and when

We compare your catalog with what Google holds, and send only the difference.

Availability

Google takes in stock or out of stock, not a number. A stock change that does not cross zero sends nothing.

Price

The price your catalog sells at, after your publish rules, in the currency of your Google store. A product with no price is never sent as 0.

Extra countries

We send one price, in your home currency. Google converts it for the extra countries. We never convert prices ourselves.

Only crossing zero counts

One price, in your home currency
Each run

Out of stock goes first

Google limits how many updates an account can send in a day. We stay inside it.

  1. 1

    Read what Google holds

    For each product we read what Google shows now. Reading does not use your daily updates.

  2. 2

    Send what differs

    The update names only the price or availability that changed. Products that stop selling go before the rest.

  3. 3

    The rest waits

    We check how many updates the account has left today. What does not fit stays flagged for the next run.

Product feed
Guardrails

A price can wait. A sell-out cannot.

When a price cannot go to Google safely, it is held. Availability still travels.

A held price never hides a sell-out

If a price is held, for example until you confirm the currency, an availability change is still sent. A product that is out of stock must stop selling.

Price held · Currency not confirmed
Availability sent · Out of stock

Why a price is held

A price is held when the product has no price, or when we cannot confirm your prices are in the currency of your Google store. Confirm the currency in the store's settings.

Price held · No price. Never sent as 0
To do · Confirm the currency in store settings

Questions about price and availability on Google

What Google shows, why a price may be held, and what stays unchanged.

Still wondering?

Our team replies within a few hours, Mon–Fri.

Does Google show my exact stock?

No. For online offers Google takes only in stock or out of stock. We send a change when a product goes out of stock or comes back.

Why was a price not updated on Google?

A price is held when the product has no price, or when we cannot confirm your prices are in the currency of your Google store. Confirm the currency in the store's settings. Availability changes are still sent while a price is held.

A product sells out on Amazon. How soon does Google know?

The sell-out is sent in the next price and availability run, ahead of other changes. We do not give a fixed time, because Google limits the updates an account can send each day.

Is a new product sent with its price and availability?

Yes. A product that is not on Google yet is sent with its price and availability in the same step. The price and availability run handles products Google already holds.

Keep Google in step with every sale

Connect Etsy, eBay, Amazon, Shopify and Google Merchant Center in one place.

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