Amazon is the one marketplace that tells us what the featured offer is expected to cost, and what it will take in fees. Rules use both, so a price can move toward the Buy Box without dropping below your margin.
Pick a strategy per rule. Both run inside the same guardrails.
Every hour we ask Amazon what price it expects the featured offer to need for each of your listings. A competitor rule sets your price that far below it, by the step you choose.
A sales-velocity rule counts the units you sold over the days you choose. Selling slowly lowers the price; selling fast raises it.
Every proposal is checked in the same order, whichever strategy made it.
With a product's cost known, we take Amazon's fee estimate for the listing and find the lowest price that still leaves your margin after Amazon's referral fee.
A cap on how far a price can move in one run, so one strange reading cannot swing it.
Your own minimum and maximum price. If the limits conflict, the change is dropped.
Changes wait for your approval, or go straight to Amazon if you switch on auto-apply for the rule.
Daily or every few days. A rule runs only when it is due, and a product rests between runs.
A new Amazon order can start a pricing pass for that marketplace straight away.
Scope a rule to one Amazon country, to Amazon as a whole, or to every channel you sell on.
Where the data comes from, what protects your margin, and what a rule never touches.
No questions in this category.
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