Amazon Amazon integration

Smart Pricing on Amazon

Amazon is the one marketplace that tells us what the featured offer is expected to cost, and what it will take in fees. Rules use both, so a price can move toward the Buy Box without dropping below your margin.

Two ways to set the price

Pick a strategy per rule. Both run inside the same guardrails.

Follow the featured offer

Every hour we ask Amazon what price it expects the featured offer to need for each of your listings. A competitor rule sets your price that far below it, by the step you choose.

Follow your own sales

A sales-velocity rule counts the units you sold over the days you choose. Selling slowly lowers the price; selling fast raises it.

A floor that counts Amazon's fees

Every proposal is checked in the same order, whichever strategy made it.

1

Margin floor

With a product's cost known, we take Amazon's fee estimate for the listing and find the lowest price that still leaves your margin after Amazon's referral fee.

2

Largest move

A cap on how far a price can move in one run, so one strange reading cannot swing it.

3

Hard limits

Your own minimum and maximum price. If the limits conflict, the change is dropped.

4

Review or apply

Changes wait for your approval, or go straight to Amazon if you switch on auto-apply for the rule.

When a rule runs

On your schedule

Daily or every few days. A rule runs only when it is due, and a product rests between runs.

When an order arrives

A new Amazon order can start a pricing pass for that marketplace straight away.

Per marketplace

Scope a rule to one Amazon country, to Amazon as a whole, or to every channel you sell on.

Smart Pricing on every channel

FAQ · Updated weekly

Questions about repricing on Amazon

Where the data comes from, what protects your margin, and what a rule never touches.

Still wondering?

Our team replies within a few hours, Mon–Fri.

01 Where does the competitor price come from?
From Amazon's Selling Partner API: the price Amazon expects the featured offer to need for your listing. We read it every hour and keep the latest value, so a rule never works from a price that is too old.
02 Do I need to enter my costs?
For the margin floor, yes. With a cost on the product, the floor counts Amazon's fee for that listing. Without a cost, there is no margin floor, but your hard minimum and maximum still apply.
03 Will prices change without me approving them?
Only if you switch on auto-apply for the rule. Otherwise every change waits in a queue for you to approve or reject, one by one or all together.
04 Does repricing change my Amazon Business prices?
No. Rules change the price everyone pays. A business price is one you set yourself. See Amazon Business.
05 Can I see what a rule did?
Yes. Every change is recorded with the old and new price, the rule behind it and the result. You can pause a rule at any time, and its history stays.

No questions in this category.

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