Amazon tells us the expected featured-offer price and its fee estimate for each listing. Your rules use both. So your price can move toward the Buy Box without going below your margin.
| Margin floor, after fees | £17.65 | Pass |
| Largest move | 10% | Pass |
| Hard limits | £18.00 – £30.00 | Pass |
You choose a strategy for each rule. Both run inside the same guardrails.
Every hour we ask Amazon what price the featured offer needs on each listing. A competitor rule sets your price below that, by a step you choose.
Best when you want to move toward the Buy Box.
A sales-velocity rule counts the units you sold over a number of days you choose. Slow sales lower the price. Fast sales raise it.
Best when some products sell slowly and others sell fast.
Every proposed price goes through the same checks, in the same order. It does not matter which strategy made it.
With a product cost entered, we use Amazon’s fee estimate for the listing. We find the lowest price that still leaves your margin after the referral fee.
A cap on how far a price can change in one run. One odd reading cannot cause a big swing.
Your own minimum and maximum price. If they conflict, the change is dropped.
Changes wait for your approval. Or they go straight to Amazon, if auto-apply is on for that rule.
No cost entered? Then there is no margin floor. Your minimum and maximum still apply.
Daily or every few days. A rule runs only when it is due, and each product rests between runs.
A new Amazon order can start a pricing pass for that marketplace straight away.
A rule can cover one Amazon country, Amazon as a whole, or every channel you sell on.
What waits for you, what a rule leaves alone, and what it writes down.
Unless auto-apply is on, changes wait in a queue. Approve or reject them one at a time, or all at once.
Rules change the price all buyers see. Your Amazon Business prices are set by hand, and rules do not touch them.
Each change is logged with the old and new price, the rule behind it and the result. Pause a rule at any time. Its history is kept.
Where the data comes from, what protects your margin, and what a rule never changes.
Connect Amazon, eBay, Shopify and Etsy in one place.
