On eBay, a rule follows your own sales. A product that sells slowly gets cheaper, one that sells fast gets dearer, and every change stays inside the limits you set. Competitor repricing is not available on eBay.
The sales-velocity strategy needs nothing from eBay except your orders.
A rule counts the units you sold on eBay over the days you choose. With no choice made, it looks back seven days.
Below a number of units, lower the price by an amount or a percentage. Above another number, raise it. Leave a side empty and it does nothing.
Scope a rule to one eBay store, one country or everything you sell on. Then narrow it to products by the attributes in your catalogue.
eBay's API licence does not allow eBay data to be used to set prices for eBay items without eBay's written consent, and we do not have that consent. So the competitor strategy does not run on eBay. The rule form greys it out for an eBay store, and a competitor rule leaves your eBay listings alone.
Every proposal is checked in the same order, whatever made it.
With a product's cost known, the floor is that cost plus the margin you set. It does not count eBay's fees, so set the margin with them in mind.
A cap on how far a price can move in one run, as a share of the current price.
Your own minimum and maximum price. If the limits conflict, the change is dropped.
Changes wait in a queue for your approval, or go straight to eBay if you switch on auto-apply for the rule.
Daily or every few days. A rule runs only when it is due, and a product rests between runs.
A new eBay order can start a pricing pass for that store straight away.
Each change is kept with the old and new price, the rule behind it and the result. An approved price then goes to eBay like any stock or price change.
What is missing on eBay, what protects your margin, and what a rule never does on its own.
No questions in this category.
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