eBay integration · Smart Pricing

eBay prices that follow your own sales

On eBay, a rule follows your own sales. A product that sells slowly gets cheaper. One that sells fast gets dearer. Every change stays inside the limits you set. Competitor repricing is not available on eBay.

  • Based on your eBay orders
  • Margin floor and hard limits
  • You approve, unless you auto-apply
Sales velocity

Priced from your own sales

The sales-velocity strategy needs nothing from eBay except your orders.

Count what sold

A rule counts the units you sold on eBay over the days you choose. With no choice made, it looks back seven days.

Set both sides

Below a number of units, lower the price by an amount or a percentage. Above another number, raise it. Leave a side empty and it does nothing.

Only the products you mean

Scope a rule to one eBay store, one country or everything you sell on. Then narrow it by the attributes in your catalogue.

A rule, both sides
What runs on eBay

Your sales, yes. Competitors, no.

eBay’s API licence does not allow eBay data to be used to set prices for eBay items without eBay’s written consent. We do not have that consent. So the competitor strategy does not run on eBay.

Sales velocity

Runs on eBay

A rule that follows your sales reaches your eBay listings, if its scope covers eBay.

Best when some products sell slowly and others sell fast.

Competitor repricing

Not on eBay

The rule form greys it out for an eBay store. A competitor rule leaves your eBay listings alone.

Guardrails

Four checks on every price

Every proposal is checked in the same order, whatever made it.

  1. 1

    Margin floor

    With a product’s cost known, the floor is that cost plus the margin you set. It does not count eBay’s fees, so set the margin with them in mind.

    Floor · cost £19.00 + 30% = £24.70
  2. 2

    Largest move

    A cap on how far a price can move in one run, as a share of the current price.

    Capped · asked −15%, moved −10%
  3. 3

    Hard limits

    Your own minimum and maximum price. If the limits conflict, the change is dropped.

    Dropped · minimum £40.00 is above maximum £35.00
  4. 4

    Review or apply

    Changes wait in a queue for your approval. Or they go straight to eBay, if you switch on auto-apply for the rule.

    In review · 12 changes wait for you
Timing and records

When a rule runs

On your schedule

Daily or every few days. A rule runs only when it is due, and a product rests between runs.

When an order arrives

A new eBay order can start a pricing pass for that store straight away.

A record of every change

Each change is kept with the old and new price, the rule behind it and the result. An approved price then goes to eBay like any stock or price change.

Price change log

A rule that covers everything you sell on always goes to review, however it is set.

Questions about repricing on eBay

What is missing on eBay, what protects your margin, and what a rule never does on its own.

Still wondering?

Our team replies within a few hours, Mon–Fri.

Can I reprice against other eBay sellers?

No. eBay's API licence does not allow eBay data to be used to set prices for eBay items without eBay's written consent, and we do not have it. Rules on eBay follow your own sales.

Does the margin floor count eBay's fees?

No. With a cost on the product, the floor is the cost plus the margin you set, and nothing more. If you need the price to clear eBay's fees, build them into the margin.

Do I need to enter my costs?

For the margin floor, yes. Without a cost there is no margin floor, but your hard minimum and maximum still apply.

Will prices change without me approving them?

Only if you switch on auto-apply for the rule. Otherwise every change waits for you to approve or reject it. A rule that covers everything you sell on is always sent to review, however it is set.

Does a competitor rule still touch my eBay listings?

No. A competitor rule skips them. A rule that follows your sales still reaches them, if its scope covers eBay.

Let your eBay prices follow what sells

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