Shopify Shopify integration

Inventory sync with Shopify

Stock and price should have one owner, and every other channel should follow it. With Shopify you choose which way that goes.

Two ways to use it

Stock has one master at a time. The master's changes go out to the rest.

Shopify is the master

Switch on Real-Time Stock Sync. Shopify tells us when a product changes. We apply its price and quantity to the matching products, and MarketplaceHub sends them on to your other channels. A change is never sent back to the Shopify store that reported it.

Shopify is a sales channel

Publish products from your catalog into your store. After that, a price or quantity change in MarketplaceHub reaches Shopify as a small update of those two values. The product is not published again.

How the sync matches your products

Shopify sends the change as it happens. We do not poll your store for it.

1

By SKU

A variant is matched to your product by its SKU. A variant with no SKU is skipped, because we never guess.

2

Imported products

The sync updates products you have already imported. It does not bring new ones in: see Catalog sync.

3

Price and quantity

Both values in the change are applied, and both go on to your other channels.

4

One master only

If another channel is your stock master, you turn its sync off first. Then Shopify can take over.

Inventory and price sync on every channel · Source of truth

FAQ · Updated weekly

Questions about Shopify inventory sync

Which way stock flows, what is matched, and what the sync does not do.

Still wondering?

Our team replies within a few hours, Mon–Fri.

01 Which way does stock flow?
Out of the master. With Real-Time Stock Sync on, Shopify is the master: its changes go into MarketplaceHub and on to your other channels. With it off, Shopify is a sales channel that receives price and quantity from MarketplaceHub.
02 Why was I asked to turn off another stock sync?
There is one stock master at a time. If another channel is your stock master, turn its sync off before you make Shopify the source of stock. Nothing is registered with Shopify until you do.
03 Do variants without a SKU sync?
No. The SKU is the only way we match a Shopify variant to your product, so a variant without one is left out.
04 How fast do other channels see the change?
Shopify sends us the change as it happens. We mark your other channels for an update, and each one sends it in its own next update run, so the time differs by channel.
05 Does it change anything in my Shopify store?
Only when Shopify is a sales channel and you have published products to it: then price and quantity are updated from MarketplaceHub. As a stock master, Shopify does not receive its own changes back.
06 Can I turn it off?
Yes. Turning off Real-Time Stock Sync removes the notices we registered in Shopify and Shopify stops being your stock master.

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